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Aethos London, Shoreditch: Investment Strategy Advisory
Pinnacle International Advisory provided consultancy on the investment strategies behind Aethos London (formerly Nobu Hotel Shoreditch), a £110 million hospitality development in the heart of Shoreditch, London.
The advisory role centred on investment structures and financial optimisation, helping shape how the project was funded and positioned as it transitioned to its new identity under Aethos.
Pinnacle's input supported the wider project team in navigating the financial complexity that comes with a development of this scale, from structuring decisions through to the broader investment approach.
The project stands as one of London's more high-profile hospitality repositionings, reflecting Pinnacle's continued work advising on investment strategy across major European hospitality assets.
Here are some frequently asked questions
Pinnacle International delivers strategic property solutions, combining expertise, insight and trusted partnerships to create long-term value across global markets.
What is Development Investment Advisory?
Structuring, appraising, and advising on investment into development opportunities, from acquisition strategy and feasibility through to financial structuring and exit planning.
Do you operate in Europe as well as the Gulf?
Yes. Pinnacle Holdings is built on a decade of UK and European development experience, now extended into Saudi Arabia and the wider GCC, bringing the same governance, construction quality, and investment discipline to both markets.
What is a “one-of-one” build?
A fully bespoke, single-commission home or scheme built for one private client, from a blank brief rather than a set of standard plans, see Premium Client Requests.
How does your end-to-end model work?
We originate the deal, structure the investment, design and construct through our own team, then hand over and stay engaged on performance, investor, developer, and constructor in one.
Who do you typically advise?
Sovereign entities, family offices, institutional investors, HNW individuals, sports professionals, and development organisations across Europe and the Gulf.